Bet365 has officially confirmed its expansion into the Brazilian market, in what was described as “an important step” for the operator.
The move increases the operator’s presence in South America as it continues its global strategy for growth, furthermore, the operator also confirmed it has headquarters in Barueri, São Paulo, as part of the expansion.
A key element of the expansion is the introduction of bet365 Casino to the Brazilian market, as the company seeks to maximise engagement amongst Brazilian players.
A spokesperson for bet365 stated: “We are delighted to announce our launch in Brazil, and deliver a premium sports betting experience to this vibrant market.
“Football fans around the world share a love of the beautiful game, but nowhere is that passion more evident than here. We’re thrilled that our Never Ordinary brand platform can further enhance the enjoyment of the sport for the Brazilian people.
“In addition, we will use our expertise and advanced responsible gambling tools to ensure a safe and responsible environment for all new customers.”
The group emphasised that at the heart of the expansion is a continued focus on safer gambling, with it “combining modernity, safety and innovation to meet the expectations of Brazilian customers.”
An update from the company added: “We’ll ensure player safety and satisfaction by leveraging our extensive experience and advanced Responsible Gambling tools to provide a secure and responsible gaming environment for all new customers. With more than 20 years of customer care, bet365 brings advanced technology and policies to the country to promote responsible gambling, helping customers maintain control over their activities in a safe and conscious manner.”
