Sweden’s gambling regulator, Spelinspektionen, is aiming to wield its regulatory hammer against BC.Game after it was discovered that the operator is targeting players in the country without a licence.
The regulator issued a ruling banning Twocent Technology Limited, the parent company of BC.Game, after it discovered that the operator has been using Swedish-language affiliates and content creators to promote its product.
Spelinspektionen noted that Twocent Technology is registered in Belize and holds a gambling licence issued in Anjouan – a jurisdiction that has faced scrutiny for providing licences to a range of black market operators.
“To achieve a functioning licensing market, it is important that operators who do not hold the necessary Swedish gambling licence do not market themselves to the Swedish market,” emphasised the regulator.
Spelinspektionen said that it reached out to BC.Game, but the operator has not responded.
BC.Game continues to be in the spotlight
The business practices of BC.Game have faced significant scrutiny in recent years.
In November 2024, BC.Game withdrew from Curaçao after reports emerged that the Curaçao Gaming Control Board (GCB) had revoked its licence. This led to the brand reemerging in Anjouan through Twocent Technology.
The operator has also served as the principal sponsor of the English Football League side Leicester City for the last two seasons. However, the partnership has also drawn criticism from fans and responsible gambling advocates.
Duncan Garvie, the Founder of BetBlocker, told iGaming Expert that BC.Game was the second biggest referrer of traffic to its services in 2025.
He said: “BC.Game will have sent tens of thousands of visitors to our service by the end of the year. Yet, due to the unregulated business model they’ve adopted, they do not contribute to any of the ecosystems (worldwide) that support organisations working to reduce gambling harm.
“They are generating a massive burden for these support systems without contributing to their maintenance. That in itself is a huge problem.”
Sweden’s channelisation rates stabilise
While BC.Game is a notable example of an unlicensed operator targeting the Swedish market, the country’s channelisation rate has remained stable at 84%, according to the latest set of data from Spelinspektionen.
Johan Röhr, acting director general at the Swedish Gambling Authority, said that the data underpins that the majority of Swedish gambling activity takes place with licensed operators.
Despite Spelinspektionen’s optimism, BOS, the country’s gambling trade body, issued a statement that described the figure as a ‘serious warning sign’ due to the fact that a ‘significant share of players’ engage with unlicensed gambling.
BOS emphasised that the promotion ban against unlicensed operators, like the one applied to BC.Game, needs to be strengthened, alongside new legislative proposals concerning the scope of the Gambling Act.
Though Spelinspektionen has banned BC.Game, it’s unclear how the regulator plans to enforce the ban given that the operator is based outside of the country.
