Swintt has announced the appointment of Martina Muscat as Marketing Manager.
The slots developer is adding significant iGaming marketing experience to its team. Muscat previously worked for IGT as a Marketing Specialist, and also spent more than six years at Play‘n GO as an Online Marketing Coordinator.
Commenting on her new role, Muscat said: “I’m really excited to be joining Swintt as the new Marketing Manager at what is an incredibly important time for the brand. With players these days wanting experiences, trust and something that feels tailored to them, I believe Swintt’s mix of in-house creativity and partnerships has put us in a great position to meet their demands.
“With a clear focus on regulated markets and a commitment to doing things the right way, Swintt’s huge portfolio of content means there’s so much variety and creativity to work with – and for someone like me, that’s marketing gold. Couple that with a great company culture that’s both ambitious and collaborative, and it’s the exact type of environment where I can do my best work.”
As Marketing Manager, Muscat will be responsible for the promotion of Swintt’s upcoming titles, including its Premium, Select and Elysium Studios releases, as well as any future messaging from the slots developer.
“We’re delighted to welcome Martina to the Swintt team and believe her considerable experience in marketing will help us create an even more engaging and consistent brand persona as we continue to launch new games going forward,” noted Swintt CEO David Mann.
“One of the things that really struck me about Martina was her passion and enthusiasm for the role. She recognises that with new markets opening, rising player expectations and ever-evolving regulations, the pace of change in our industry is relentless – but rather than being put off by the challenges, she sees the opportunities and is already thinking about how Swintt can capitalise.”
