Soft2Bet has added to its senior leadership team with the appointment of Andrew Cochrane as Chief Commercial Officer.
Cochrane will lead the group’s global growth strategy as it continues to expand across regulated markets.
He will be in charge of Soft2Bet’s global commercial execution, strategic partnerships and growth across multiple business verticals, recognising market consolidation when needed and commercial opportunities when present.
Commenting on his new role, Cochrane told SBC and Gaming&Co: “Joining Soft2Bet represents a compelling opportunity. The scale of the group’s expansion plans will see me involved in strategic initiatives that drive sustainable growth, operational scalability and the delivery of best-in-class iGaming products. This is a challenge I could not refuse, and I look forward to continue building and strengthen the teams to successfully execute these plans.”
With senior commercial leadership experience across gaming and sports betting, Cochrane joins Soft2Bet having previously worked as Chief Business Officer at Gaming Innovation Group (GiG), playing a role in business development, market expansion and revenue growth.
Alongside CEO Richard Carter, Cochrane has been largely praised for his work boosting client launches and securing cost reductions the enabled the group to deliver 31% growth in Q3 revenues to €9.5m.
Cochrane has also held senior leadership positions at DraftKings and SBTech.
Content expansion
Part of Soft2Bet’s growth over the past few months has been through content partnerships, as the company recently added to the number of titles available to its operating brands on its platform after reaching a deal with Amusnet Gaming.
The provider’s brand portfolio of Betinia, Swiper, Don.ro, ElaBet, TopBet and other iGaming platforms now have access to the supplier’s list of more than 100 premium slot titles.
“We are always ready to give partners and players the best experience, with fast integrations, proactive support, localised journeys and reliable performance powered by high-value casino player engagement tactics,” stated Yoel Zuckerberg, CPO of Soft2Bet.
“This partnership with Amusnet is integral to our strategy for sustained growth and excellence, and we are thrilled to work closely together to deliver engaging, high-performance gaming experiences for our customers across our brands.”
