The collaboration between GeoLocs and Shufti is seeking to tap into the needs of a younger demographic of players, who expect speed, simplicity, and security.
Through the integration of GeoLocs’ precise geolocation technology with Shufti’s robust identity verification solutions, the onboarding process is set to be accelerated.
Will Whitehead, Commercial Director at GeoLocs, told iGamingExpert: “By integrating these capabilities, operators can complete both location and identity checks in a single, streamlined process. This removes the need for multiple disjointed steps, reduces drop-off rates, and accelerates the journey from registration to gameplay — all while maintaining full compliance with local regulatory requirements. The result is a faster, more efficient onboarding process that benefits both operators and players.
“Today’s players expect speed, simplicity, and security when signing up – particularly the growing demographic of younger, digitally native users who are accustomed to instant access in other areas of their online lives. Any unnecessary friction during onboarding can lead to frustration, loss of trust, and ultimately abandonment before completing registration.”
The collaboration comes amidst regulator frameworks tightening and compliance challenges increasing for operators, with user expectations growing in terms of the efficiency of onboarding.
Whitehead further explained: “By creating a seamless onboarding flow that combines geolocation and identity verification into one smooth experience, operators can meet these expectations, improve conversion rates, and build long-term loyalty with players right from the start.”
Roger Redfearn-Tyrzyk, SVP of Sales at Shufti, added: “We’re proud to be teaming up with GeoLocs to support operators in delivering frictionless onboarding and a high level of regulatory compliance. Our joint capabilities mean operators can verify users quickly and accurately while GeoLocs ensures they are playing from permitted locations—creating an end-to-end experience that puts both security and user satisfaction first.”
