Playtech has secured a partnership with BVGroup, becoming the exclusive bingo provider for the operator’s brands, including BetVictor and Heart Bingo.
Further expanding Playtech’s presence in the UK bingo market, BVGroup’s brands have been migrated onto the Playtech Bingo platform, launching with BetVictor and Heart Bingo. The supplier noted that the brands will “benefit from the largest liquidity pool in the market”.
Through the deal, a variety of networked games will be supplied to the brands of BVGroup, in addition to support and consultation services from Playtech’s product and network management team.
“We are excited to strengthen our partnership with Playtech and leverage their industry-leading Bingo platform,” commented Dayle Fenton, Head of Casino at BVGroup.
“Playtech’s extensive network and expertise will enhance our offering, allowing us to provide an even more engaging experience to our players. We believe this collaboration will enhance our offerings and solidify our position in the market.
“This marks an exciting new chapter for BVGroup, and we look forward to calling ‘house’ on many exciting campaigns and projects ahead—but for now, eyes down!”
Content from Playtech’s Eyecon studio is also featured in the deal, including bingo slots such as Fluffy Favourites.
While this partnership sees Playtech grow its presence in the UK bingo market, the supplier has also recently agreed to provide its poker network services and content to Pari Mutuel Urbain in the French market.
Marat Koss, VP of Interactive Gaming at Playtech, added: “We are excited to welcome BVGroup to the Playtech Bingo network. This is a strategic move for BVGroup to transition their Bingo product to Playtech’s new cutting-edge Bingo platform.
“Heart Bingo is one of the industry’s most successful and well-known brands, and we look forward to working with the BVGroup team to maximise its potential and further strengthen our position as the largest B2B network. We are delighted that BVGroup shares our vision for Bingo and look forward to a long and successful partnership.”
