LeoVegas Group is undergoing a leadership change, as Gustaf Hagman is stepping down after 14 years as CEO.
The change will see Hagman replaced by former Chief Product and Technology Officer and Deputy CEO, Mattias Wedar.
Hagman, who founded LeoVegas alongside Robin Ramm-Ericson in 2011 and has been CEO ever since, has given his support to his replacement, expressing confidence that Wedar is the right person to help the group continue to grow.
The outgoing CEO also reflected on LeoVegas Group’s journey so far, from launching in Sweden over a decade ago to being acquired by MGM Resorts International back in 2022.
“Founding and leading LeoVegas Group to become a market leader has been one of the greatest adventures of my life, and I am incredibly proud of everything we in ‘Team Leo’ have accomplished,” commented Hagman.
“When we launched in Sweden in 2012, the industry was in its infancy, and we were sailing in uncharted waters. With a strong team, great commitment, and a fantastic corporate culture, we navigated the course successfully and managed to become one of the leading international players – it is truly impressive.
“Now, as part of the MGM family, LeoVegas Group is now stronger than ever, and it is the right strategic moment to pass the baton to Mattias Wedar. Mattias has been an invaluable asset from day one, and I am confident that he is the right person to take the Group to new heights.
“After 14 years of travelling and being constantly connected, I am now looking forward to a period of rest and more free time – but I will always be a part of ‘Team Leo’ and will continue to follow its success closely.”
Going for new milestones
Wedar brings vast tech industry experience to the CEO post, having previously worked at the gaming operator Mr Green as part of its management team. LeoVegas added that Wedar will help the operator continue to develop its technology and product-driven focus, as well as global growth.
“During the six years I have been part of what we call Team Leo, I have been consistently impressed by our innovation, pioneering spirit, and strong corporate culture,” noted Wedar.
“The success story that Gustaf and Robin began 14 years ago is stronger than ever, and we see many exciting opportunities on the horizon. I am honoured to have been entrusted with the challenge of taking on the role of CEO in LeoVegas Group’s new chapter, and I look forward to continuing to lead us towards new milestones.”
Hagman’s departure from LeoVegas isn’t the only change the operator has undertaken in the past few months, as Sam Behar moved on from his position as Director of UK and Sponsorship earlier this year in April.
During the same month, LeoVegas opened a new office in Leeds as part of its ambitions to strengthen its UK iGaming market brands, recruiting for several positions as well, including Senior UK Sports Director, Senior Finance Business Partner and Legal Counsel position.
Gary Fritz, President at MGM Resorts International Interactive, added: “Since MGM Resorts’ acquisition of LeoVegas Group three years ago, we have consistently delivered on our established growth strategy, with a strong focus on strategic investments and the establishment of BetMGM as a leading global igaming and sports betting brand.
“Gustaf Hagman’s leadership and LeoVegas Group’s expertise in product development and local market expansion have laid the foundation for positioning both BetMGM and LeoVegas as global leaders in the industry.
“I would like to thank Gustaf for his dedication and leadership, and I have full confidence that LeoVegas Group, under Mattias’ leadership, will continue to deliver on our strategic plan. We look forward to supporting him and LeoVegas Group in our shared growth journey.”
