GR8 Tech has promoted Kateryna Pozdnysheva to the position of Chief Client Officer.
Pozdnysheva has been with GR8 Tech since its inception and brings industry expertise and leadership skills to the position. She will also continue to lead its CRM Business unit.
“In this new role, I am focusing not only on retention strategies but also on driving the overall business growth of our clients,” Pozdnysheva stated.
“This requires deeper collaboration, a clear understanding of their challenges, and the ability to quickly adapt to market shifts. The key takeaway for me has been the importance of being proactive—anticipating client needs rather than just responding to them, and using cutting-edge technology to deliver tailored solutions.
“The biggest challenge is balancing short-term results with long-term strategic goals. The iGaming industry evolves rapidly, and our clients’ success depends on how quickly we can adapt and offer relevant solutions.”
Pozdnysheva will use automation technologies and personalisation to deliver for GR8 Tech’s clients, in addition to utilising service metrics such as net promoter score and customer satisfaction score alongside direct client feedback to ensure the company meets its clients’ needs.
Pozdnysheva told iGaming Expert: “Collaboration across departments is both a challenge and a necessity. Each team has its own priorities, workflows, and areas of expertise, and aligning all of these towards a common goal requires effort. However, it is precisely in this synergy that truly outstanding products and solutions for our clients are born.
“From a delivery perspective, we have shared strategic goals, focus areas, project charters, and regular syncs to ensure alignment. But beyond the structure, the most important factor is the shared understanding that we are working towards the same vision. It’s like a living organism—each part plays a crucial role, and only through seamless interaction can we create something truly impactful.
“Sometimes, finding this balance isn’t easy—priorities may shift, different teams may see challenges from different angles—but that’s where the magic happens. By bringing together diverse expertise from product, marketing, tech, and data, we can approach problems holistically and build solutions that are not only innovative but also highly effective for our clients.”
GR8 Tech stated: “With Kateryna Pozdnysheva leading the way, the company is strengthening its ability to solve client requests even more efficiently, deliver more tailored solutions, and uphold its commitments at every stage.
“With a sharp focus on innovation, efficiency, and sustained growth, the company is raising the bar in iGaming and empowering its clients to lead the industry.”
Last month, GR8 Tech announced a partnership with heavyweight boxing champion Oleksandr Usyk’s blockchain-based boxing ecosystem, Ready to Fight.
