UK newcomer BetAhoy has embarked on a new voyage after agreeing to a multi-year turnkey partnership with EveryMatrix.
Through the deal, BetAhoy, which gained a Gambling Commission licence in December 2025 before launching in May 2026, will be powered by EveryMatrix’s platform solution. This includes sportsbook, casino, affiliate management and player account management.
EveryMatrix noted that the operator is the first in the UK to launch with its new front-end, which it described as a ‘responsive, fully bespoke solution’.
Sam Carrington, Chief Executive Officer at BetAhoy, commented: “EveryMatrix has shown clear momentum in the UK and their technology gives us the platform, products and support needed to launch with confidence.”
EveryMatrix praised the deal for strengthening its UK growth strategy, and BetAhoy joins operators such as BetGoodwin, Ken Howells and FitzBet in linking with the company.
Jonas Groes, Co-CEO of EveryMatrix, added: “BetAhoy is an exciting partner and the first UK brand to launch with our new front-end. Our UK expansion is strong with a significant number of turnkey success stories.”
Mythbusting bonus abuse
Earlier this month, EveryMatrix spoke to iGaming Expert about the most persistent myths and operational realities behind bonus abuse, after a Sumsub report revealed that 64% of fraud in iGaming comes from bonus abuse.
Tetiana Dychenko, Chief Product Officer Casino at EveryMatrix, warned that those perpetuating the fraud are highly organised.
She said: “These aren’t individuals anymore. These are coordinated groups, often with dedicated teams, monitoring offers and testing weaknesses, and immediately scaling what they’ve found.”
“Once a loophole is discovered, whether it’s a bonus rule, game mechanic or a flaw in the onboarding process, it rapidly spreads across the network. So, instead of small losses, you get exponential growth. What looks like a small issue today can become a massive financial leak tomorrow. This is why reactive approaches no longer work.”
Dychenko, alongside EveryMatrix’s Head of Casino, Stian Enger Pettersen, added that manual reviews aren’t enough to identify dangerous blind spots, as they emphasised that AI can be used to monitor behavioural signals across thousands of players.
