Amusnet has hailed the impact of its omnichannel approach to fostering success in the Greek market.
Speaking ahead of the Casino Operation Summit in Thessaloniki, the company’s Country Manager for Greece, Jelena Stankovic, said that having a land-based and online presence provides a ‘key structural advantage’ as casino operators can leverage the demand demonstrated by online players.
She explained: “Our content is already known and trusted by users. That familiarity significantly reduces the barrier to entry when transitioning into land-based environments.”
Amusnet has made clear that it has strong ambitions to evolve its online presence into becoming one of the largest suppliers to the land-based sector.
The developer counts the likes of Entain and Betsson as its operator partners in Greece’s iGaming market, having signed both partnerships at the beginning of 2025.
While Amusnet is yet to announce its first partnership with casinos in Greece, the company did confirm its first installations are expected in the near future.
“Our goal is not simply to enter the market,” emphasised Stankovic. “It is to replicate and expand our success by becoming a long-term partner for operators across both verticals.”
“From premium hardware and game content to jackpots, performance optimisation, and long-term operational support, our goal is to cover the full customer journey. We already have productions lined up for some of the biggest operators in Greece and Cyprus.”
Greece’s gambling market has enjoyed strong growth in recent years. Earlier this month, the Hellenic Gaming Commission reported record turnover of €16.7bn in 2025, up 6.9% compared to 2024.
As a result, Amusnet emphasised that ‘precision, performance and player relevance’ are required to gain a foothold.
Stankovic added: “The Greek land-based sector is one of the most performance-driven environments in Europe. Operators are constantly optimising every cabinet, every position, every square meter, to deliver.
“Operators are looking for complete solutions which include content, performance, flexibility, and long-term support.”
