Swintt has boosted its presence in Italy via a new content partnership with Betsson’s Starcasino brand.
As part of the new deal, Starcasino will gain access to titles from Swintt’s Elysium Studios, including a one-week exclusivity period for the studio’s recently-launched King’s Gold Hold & Win.
Fabio Denegri, Business Director Italy at Betsson Group, said: “Games in Swintt’s Elysium Studios catalogue have already proven incredibly popular with Italian players, so we’re delighted to now be able to offer the full line-up at Starcasino.it.
“Hosting these exciting titles will enable us to offer an even wider range of casino content to players, further strengthening our position as one of Italy’s leading operators.”
Italy marks a key market for European-focused developers and operators alike, as the country began a new era for online gaming under the control of the customs and monopolies agency (ADM) following a “smooth and decisive reset” in November.
52 licences from 46 operators make up the new gaming landscape. The change over brought the closure of hundreds of gambling websites as the new regime enacted a ban on “skins”, which previously allowed affiliate sites to operate under a single master licence.
Swint gained certification from the ADM ahead of the market opening, before debuting its content through a partnership with Eurobet.
By linking with Starcasino, the company has partnered with one of Italy’s most established online casino brands, having launched in 2011 when Betsson acquired an Italian gambling licence.
“Since being granted ADM approval to offer games in Italy, we’ve been steadily increasing our foothold in the market and are thrilled to have the opportunity to do so again by partnering with Starcasino.it,” added Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt.
“With a deal now in place, Starcasino customers will be able to enjoy all the great titles in our Elysium Studios range, while also enjoying one week of exclusive access to our huge recent hit, King’s Gold Hold & Win.”
