iGP has strengthened its iGaming Deck aggregator through the integration of Popiplay’s content portfolio.
The Scandinavian-based suppliers’ slot games swell the already over 10,000 games from 100-plus providers on iGP’s cloud-based platform.
Almir Kudic, CCO at Popiplay, commented: “Joining iGaming Deck is a big step forward for Popiplay.
“It puts our games in front of a wider, high-quality operator network and does it through a platform that shares our obsession with speed and performance. iGP’s approach to aggregation is fast, flexible, and future-focused. This is what we look for in a partner.”
This latest partnership continues iGP’s push to enhance its aggregation platforms.
At the beginning of the year, the company agreed to a similar integration with Yggdrasil. More recently, content from Tequity’s White Label Originals suite and Aviatrix’s crash games were added to the iGaming Deck roster.
“iGaming Deck is built to be a next-level aggregator that empowers operators with speed, scale, and control,” added Jovana Popovic Canaki, CEO at iGP.
“Popiplay brings the kind of punchy, mobile-ready slots that today’s players love, and we’re thrilled to have them onboard. With every new provider, we’re making iGaming Deck stronger, sharper, and more valuable for the operators who count on us to succeed.”
The evolution of the aggregator
Earlier this year, Michael Baker-Mosley, CMO of iGP, spoke to iGaming Expert about the transformation of aggregators to meet the ever-evolving needs of operators.
He said: “Aggregators have traditionally focused on content, and rightly so, but as markets mature, that’s no longer enough. Operators need to activate that content in more effective ways.
“That’s where the aggregator comes in — not just as a distributor, but as a promotional engine. That’s why we’re investing so heavily in campaigns, rewards, jackpots, and tools like Twist of Luck that are built directly into the aggregator rather than added as an afterthought.”
Baker-Mosley also detailed the role the rise of crypto is playing in opening up new frontiers for iGP, explaining that crypto casinos and sportsbooks can attract a whole new demographic of players.
