Hub88 has strengthened its aggregation platform through a new partnership with ScatterKings.
Through the collaboration, ScatterKings’ content portfolio will now be available to Hub88’s network of operator partners. This includes titles such as Big Bob’s Gold, Coins Forged in Fire and Coins of Cleo.
ScatterKings is a relatively new addition to the iGaming landscape, having been founded in 2024. The studio’s Chief Commercial Officer, Steve Cross, described partnering with Hub88 as an ‘important step’ in the expansion of the company’s global distribution footprint.
He added: “Hub88’s aggregation platform gives us a scalable route to market for our full portfolio and helps place our games in front of more operators through a partner with strong technical and commercial reach.”
“We build games with personality, quality and long-term partner value in mind, so seeing the portfolio go live on a platform like this is a meaningful milestone for us.”
For Hub88, this latest deal marks a continuation of the firm’s strategy to expand the content offering of its aggregation platform.
Last month, Hub88 added titles from studios including Tequity, 7Rings and DEGEN Studios.
On its latest partnership, Ollie Castleman, Managing Director at Hub88, commented: “ScatterKings has quickly made a mark in the space, and we were drawn to their portfolio due to the focus on crafting truly engaging entertainment.
“The product excellence and commercial benefits of these games will help us continue to give operator partners access to differentiated content that has true staying power in their lobbies.”
Bringing clarity with AI
Alongside content partnerships, Hub88 has also looked to embrace the possibilities of AI through the launch of a new Page Insights function within its HubAI solution.
Hub88’s partners are now able to convert tables of information into visual dashboards, which the company said allows for an easier discovery of actionable insights.
“As our platform continues to scale, making data more accessible and actionable for our partners is a top priority,” said Castleman at the time of the announcement.
“Page Insights significantly improves how users interact with the vast amount of data they process, combining AI-driven analysis with intuitive visualisation tools to deliver instant clarity and a deeper understanding.”
