Alea has boosted its aggregation platform through a new content partnership with Kerma Games.
Operators on Alea’s network will now have access to Kerma’s slots, live casino and crash games. This includes its collaboration with celebrities such as Snoop Dogg, Lil Baby and Sexyy Red.
The collaboration with Snoop Dogg encompasses the crash game Dogg Air, the Crazy Dogg Cross slot and Snoop Dogg Blackjack.
Simone Bacchin, Head of Sales at Kerma Games, commented: “The industry doesn’t need more games. It needs experiences players actually remember. At Kerma, we build entertainment-led casino content designed around attention, engagement and cultural relevance.
“Our partnership with Alea allows more operators to access experiences that stand out, help operators differentiate and create stronger connections with players. As casino lobbies become increasingly crowded, memorability becomes a competitive advantage.”
Kerma described the partnership as a key milestone in its growth strategy, and the developer plans to release four games per month, with more celebrity announcements expected in the near future.
Meanwhile, for Alea, the move continues the company’s push to strengthen its aggregation platform.
In March, the firm agreed a similar partnership with 1spin4win, covering the studio’s fruit-themed titles, adventure games, no-line slots and seasonal releases.
More recently, Alea also integrated over 17,000 casino titles from Vyking’s operator network.
On its latest partnership with Kerma Games, Eduard Verdaguer, Partnerships Manager at Alea, said: “Operators are increasingly looking for content that helps them stand out in a competitive market. Kerma brings a different approach through its blend of entertainment, celebrity-led experiences, and multi-vertical content.
“We are thrilled to be working with their special Snoop Dogg collaboration, and we’re incredibly excited for the many other amazing partnerships they have on the horizon. It’s a distinctive addition to the platform that brings even more variety to our growing provider network.”
