LCKY Group has moved to strengthen its challenger position within Europe’s regulated online gambling markets, reaching ‘definitive terms’ to acquire Denmark-focused operator RoyalCasino.
The transaction sees LCKY expand its footprint in one of Europe’s most mature and stable regulated gaming jurisdictions, while adding a portfolio of localised Danish online casino brands, including KapowCasino and ValhallaCasino.
Founded in 2016, RoyalCasino has built a sizeable presence within Denmark’s online casino market, developing a reputation for stable and profitable growth in a highly competitive regulatory environment.
LCKY views the acquisition as a strategic addition that aligns closely with its long-term focus on regulated and sustainable revenue markets.
Dealmakers forecast that the addition of RoyalCasino will increase group revenues by between 18% and 20%, while EBITDA is projected to rise by 29% to 31%.
The acquisition also forms part of LCKY’s wider multi-brand strategy. By integrating RoyalCasino’s locally recognised brands into its broader platform, the brands will be optimised with new proprietary enhancements developed by LCKY’s development team.
Richard Brown, CEO of LCKY Group, described the acquisition as both strategically and financially compelling for the company’s long-term ambitions.
“This is a highly strategic and financially compelling acquisition for LCKY Group,” Brown said. “RoyalCasino brings both strong market presence and high-quality earnings in Denmark, a market that aligns closely with our focus on regulated, sustainable growth.
“The transaction enhances our scale, strengthens our competitive position, and provides clear opportunities to drive synergies and long-term value creation. We look forward to working closely with the RoyalCasino team to realise these opportunities.”
Denmark has increasingly become viewed by industry operators as a benchmark jurisdiction due to its high channelisation rates, mature consumer base and stable licensing framework.
LCKY will begin its entry into Denmark as the Folketinget (Parliament) agrees on the final terms of a new advertising bill with specific requirements on gambling advertising and marketing, including measures to strengthen the promotion of safer gambling.
Per Petersen, CEO of RoyalCasino, highlighted the benefits of combining local Danish market expertise with LCKY’s broader international infrastructure and operational scale.
“RoyalCasino is one of the largest online casino operators in Denmark, a market known as both well-regulated and high-value,” Petersen said. “Our industry is characterised by high levels of innovation and competition, and here we see the combination of RoyalCasino’s local expertise and LCKY’s international scale and iGaming pedigree as an excellent recipe for shared success.”
The transaction remains subject to customary regulatory approvals and is expected to close during the second half of 2026. Partis served as the principal M&A advisor to RoyalCasino on the transaction.
