Vegangster has moved to enhance its gamification capabilities through a new partnership with OnAim Architecture.
Through the deal, OnAim’s gamification toolkit will be embedded directly into Vegangster’s ecosystem, giving its operator partners access to a series of features, including leaderboards, reward bars, raffles and unified coin and prize systems.
According to the platform provider’s CPO, Michael Oziransky, the decision to work with OnAim has been made to overcome the “technical bottlenecks” that slow down gamification at scale.
“The OnAim integration delivers exactly that: configurable features that marketing teams can deploy independently and tie directly to player behaviour triggers,” Oziranksy added.
Operators utilising OnAim’s technology will be able to fully customise all features, ranging from timeframes, prize logic and visual branding.
In addition, emphasised Vegangster, promotions can be created in minutes and triggered by player action such as bets, wins and logins, allowing operators to create seasonal activations.
Lasha Kalandadze, CTO at OnAim, added: “By integrating at the core level with Vegangster, we’ve made gamification even more accessible and easy to use. Partners can create fully gamified promotions directly from their platform, starting from scratch or using our proven template system.
“Campaigns can be launched in minutes, and we’re setting out to build playable, engaging, and fully customisable experiences that turn engagement into real impact.”
The addition of OnAim’s gamification architecture follows quickly in the footsteps of Vegangster announcing the latest feature of its scroll & play mechanic.
The original mechanic presents players with a continuous video feed of short, autoplaying previews which offer a look at gameplay before launch, and now players will be able to queue titles from the feed to a personal list, which they can then move between without waiting for each title to load again.
“The queue removes the last bit of friction, letting players build a shortlist as they scroll and jump straight into play. Early feedback from operators shows it’s particularly effective at surfacing catalogue depth,” said Oziransky at the time of the announcement.
