Imagine Live has appointed Martin Martirosyan as Group CEO.
The live casino provider confirmed the move as it continues to strengthen its senior team heading into the new year.
Martirosyan brings a wealth of expertise to his new role at Imagine Live. He comes into the role with a PhD in Economics and strong credentials in business leadership, market expansion, and scale-up growth.
Martirosyan stated: “I am excited to take on the role of Group CEO. Imagine Live is poised for greatness, with operations expanding across continental Europe, the United Kingdom, and beyond. Our organisation exemplifies excellence in its leadership, culture and technology delivery, as evidenced by our numerous international and local industry peer-to-peer awards. I am ready to drive this next phase of Imagine Live’s growth story forward.”
Martirosyan joined the leadership team of the Digitain Group, founded by Vardges Vardanyan, as Deputy CEO in 2023, which he will retain.
Vardanyan, Founder of the Digitain Group, added: “Martin has played a crucial role in our growth success since he joined last year as Group Deputy CEO, a role he will continue to hold in conjunction with the Group CEO role of Imagine Live. As we strategically expand across various regulated markets, it is vital that we realign our leadership team and business unit structures.
“Martin’s extensive leadership and multi-jurisdictional market experience position him perfectly to lead our team, and with Imagine Live’s exceptional performance in the premium segment of live dealer solutions, we anticipate remarkable expansion under Martin’s guidance, providing top-tier service to our B2C partner operators in high-value regulated markets.”
It comes after Imagine Live continued its expansion across global markets last year – entering the Georgian market through a collaboration with Betlive.
As a result of the growth, the firm has confirmed a new dedicated studio designed to provide Betlive’s players with a ‘premium gaming experience’.
Hakob Manukyan, CEO of Imagine Live Armenia, commented: “We are thrilled to enter the Georgian market in partnership with Betlive. This is a significant milestone for Imagine Live as we bring our GLI certified high-quality live gaming experiences to the Georgian market.
“Together, we aim to set new standards for dedicated live dealer casinos in the igaming industry and help partners provide an unforgettable and premium gaming experience to their players.”
The new studios will feature two Blackjack and one Roulette table as they look to tap into the latest technology in order to provide seamless gameplay and interactive features that cater to Georgian players’ preferences.
Gega Topuridze, Chief Revenue and Product Officer at Betlive, added on the deal and its potential impact on the market: “Our collaboration with Imagine Live is a strategic move that brings cutting-edge live gaming technology directly to our Georgian audience. The introduction of Imagine Live’s Blackjack and Roulette tables, designed specifically for our players, marks a new level of gaming excellence. We are committed to leveraging this partnership to deliver a seamless and immersive experience that resonates with the unique tastes of our Georgian user base.”
