Hard Rock Digital has expanded its existing partnership with Bragg Gaming Group, with the games studio to produce exclusive online casino titles for the operator’s iGaming platform.
The deal is set to assist Bragg with its expansion in the US iGaming market, with the exclusive titles first going live on Hard Rock Bet Casino in New Jersey.
There is also potential for the titles to make their way on Hard Rock Bet as part of further market expansion in the future.
“We’re excited to strengthen our partnership with Bragg and collaborate with their talented team to create exclusive new experiences for our players,” commented Rich Criado, VP of Casino at Hard Rock Digital.
“These upcoming games are designed to stand out among the over 2,900 titles already available on Hard Rock Bet Casino, and we can’t wait to bring them to our players.”
Currently, Bragg offers its proprietary content to Hard Rock Bet, which includes titles from Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic, as well as games from its partner studios.
Garrick Morris, SVP Commercial for US & Canada for Bragg, added: “We are delighted to announce this new content development agreement with Hard Rock Digital, which reinforces our commitment to this partnership and offers us a new opportunity to showcase our game development expertise while bringing new, game changing, exclusive experiences to Hard Rock Bet Casino’s customers.
“This enhanced partnership highlights our focus on growing our footprint as a key online casino supplier in the US.”
Last month, Bragg’s VP Commercial for North America, Shivan Patel, outlined the opportunities for Canada’s heritage land-based operators and lotteries when moving into online gambling.
“One critical consideration in this necessary transition is implementing the right Player Account Management (PAM) system,” noted Patel.
“PAM systems serve as the backbone of an online gaming platform, managing everything from account creation and verification to player tracking and management. As players expect seamless, secure, personalised experiences, having a robust PAM system becomes indispensable.
“For Canadian operators, a tailored and flexible PAM solution is particularly important because it ensures compliance with local regulations while offering a smooth, engaging user experience that players will come back to time and again.”
