The focal point of online casinos amongst Gen Z players is live casino and table games, according to Genting Casino, leaning into the rise of live experiences and streaming.
However, the traditional slots remain the dominant product across all generations regardless of age, with that popularity getting stronger as players get older.
Genting Casino Online Brand Manager Michael Vella noted that the data shows that audiences ‘aren’t one-dimensional’ and that understanding changing preferences offers a ‘much clearer picture’ of player evolution.
Live casino popularity
Demographic analysis from Genting Casino and Kinetic Digital found that age divides are evident in online casino player behaviour, with players aged 18-24 recording the highest proportion of activity across live casino and table game categories at 22.3% and 21.3%, respectively.
The operator believes the rise of social media and digital platforms has seen players gravitate towards similar products when it comes to iGaming, stating that younger audiences are ‘appearing more willing to engage across different forms of entertainment-led experiences’ such as live tables and gameshow-style titles.
In comparison, live casino activity from players aged 25-34 drops to 18.6%, declining further for players aged 35-44 to 16.1%, again for players aged 45-54 to 15.4% and once more for players aged 55 and above to 14.9%.
Genting Casino said: “The findings suggest gaming preferences may evolve throughout a player’s journey, with younger audiences demonstrating broader interests while older demographics increasingly show more concentrated behaviours.”
Slots still on top
It’s a different story for slot titles, however, as the product still leads the way in popularity, no matter the age group.
Slots activity stood at 35% for players aged 18-24, 41.6% among players aged 25-34, 45.3% among players aged 35-44 and 47.3% among players aged 55 and above.
Vella commented: “One of the most interesting things from the analysis is seeing how player interests appear to evolve across different generations. Younger audiences have grown up in a world built around streaming, interactivity and on-demand entertainment, so it’s not surprising to see broader engagement across live and entertainment-led experiences.
“At the same time, the data reinforces that established formats continue to have long-term appeal. While we’re seeing stronger engagement with experiences such as live tables and game-show style content among younger audiences, slots remain a consistent favourite across every demographic we analysed.
“For us, it highlights that audiences aren’t one-dimensional. Different generations engage with entertainment in different ways, and understanding those changing preferences gives a much clearer picture of how player expectations continue to evolve.”
