BetMGM Casino is demonstrating its vision of IPs and branded slots through two major new partnerships.
The operator is bringing TV royalty to the reels, as it has announced a partnership with the London-based studio, Atlantic Digital for the debut of a slot themed on the TV show Friends.
Titled Friends: ‘The One With the Multi Drop’, the show’s main characters – Ross and Monica Geller, Chandler Bing, Joey Tribbiani, Phoebe Buffay, and Rachel Green – are all featured and the game’s setting is Monica and Rachel’s apartment, accompanied by an instrumental version of the theme song “I’ll Be There for You”.
The 6×5 cluster slot with medium/high volatility includes iconic “Pivot”, “How you doin’?” and “You’re my lobster” phrases for certain wins, multi drop multipliers that build during free spins, random muti drop multipliers up to x200, free spins and max wins up to x5,000.
Oliver Bartlett, VP of Gaming at BetMGM, commented: “BetMGM is proud to be the first to bring Friends to iGaming and offer players a new way to engage with the familiar sights and sounds of the show.
“Atlantic Digital recognises the nostalgia and captivating moments of the best television and movie IP and truly brings them to life for iGaming.”
According to BetMGM, the slot is the first official online casino game based on the iconic TV series and is available in Michigan and New Jersey, with additional markets to follow. Atlantic Digital will also develop future Friends slot titles for the operator.
Homerun
BetMGM is also looking to score a homerun, as it will be developing an exclusive Derek Jeter-themed slot as part of its multi-year partnership with the baseball legend.
Set to be the operator’s newest brand ambassador, the five-time World Series champion will participate in advertising campaigns and on digital platforms, appearing at exclusive VIP events and promoting BetMGM’s responsible gambling initiatives in the US and Canada.
BetMGM added that its Jeter-themed slot will be the first online casino game that features a current or former professional baseball player.
Jeter stated: “BetMGM’s commitment to excellence and overall approach help them stand out as an innovator in their space. They have worked hard to create a real community in their audience. I look forward to working with their team to build connections within their base of players and support the company’s continued growth.”
The five-time Gold Gloves winner first BetMGM national marketing campaign, “Legendary Plays”, is set to air on 15 July. He joins NFL legend Barry Sanders, US football star Tim Howard and NHL icon Wayne Gretzky on the operator’s brand ambassador roster.
Casey Hurbis, Chief Marketing Officer at BetMGM, added: “As BetMGM’s brand continues to evolve, we could not think of a better baseball ambassador to add to our Mount Rushmore of legendary athletes than Derek Jeter.
“’The Captain’s’ universal appeal and proven track record of excellence, both on and off the field, will provide players with extraordinary experiences only available at BetMGM.”
