Revenue for bet365 was boosted by its growing ability to achieve cross selling success as the UK operating giant recorded 25% gaming growth for the year ending on the 30 March 2025.
The success came amidst the revamping of its gaming product suite, a transformation that it stated has significantly enhanced both the aesthetics and functionality of its overall iGaming interface.
Overall, it declared revenue of £4bn in spite of an operating profit dip from £506.5m to £338.5m, as the growth in gaming served to complement a slight revenue rise of 5% in its sports betting vertical.
The gaming evolution saw the integration of its gaming products into a unified Casino vertical, as well as a significant uplift through a myriad of partnerships.
The shift presents a challenge for bet365 as casino taxation rates are tightening, particularly in its home market of the UK. However, the operator outlined that decisions made this year have prepared it for adjustments in the regulatory framework moving forward.
That being said, with its sportsbook dominance, it may well be set to benefit from tightening frameworks around RGD in the UK. Although sportsbook profits will take a hit just as much as casino, the company could benefit from boosting market share as a tougher climate leads to other betting operators withdrawing.
Tapping into this, the firm evolved its bet builder product to embrace a number of new sports including darts. Sportsbook and app updates also arrive in time for the World Cup which is set to provide a stage for revenue growth in 2026.
Furthermore, the group also emphasised that there was a key focus on facilitating launches in new markets during the year – as it expanded into Brazil, Peru and Serbia.
As well as this, there was an expansion across North America, growing into a myriad of states from Illinois, Tennessee, Kansas and Maryland.
This came with a cost though, as the group embarked on ensuring that they had teams and resources on the ground in new markets they were entering.
Outlining expansion policy, it stated: “The Group will continue with its long-standing policy of pursuing licences in locally regulated markets and, given its experience, believes it is well placed to benefit long-term in those countries where commercially viable regulation is adopted, prioritising those markets which will deliver long-term sustainable revenues.”
Streamlining has already been a focus for bet365, with it exiting China earlier in the year.
At the time, a bet365 spokesperson stated: “bet365 continually reviews and assesses the markets to which it offers its services. The group has decided to align its focus to its core competencies in its core markets by consolidating its resources to centre on gaining markets share in regions that provide long-term sustainable revenue.
“As a result, bet365 will shortly cease operations in various jurisdictions including China. All our rights are reserved in full.”
