Superbet has bolstered its Serbian iGaming platform via a new partnership with ELA Games.
As a result of the deal, Superbet will integrate various titles from ELA Games, including Joker Winpot, Shark Time 2 and Flame Fruits Frenzy, into its Serbian platform.
Tanja Nauparac, Country Manager for Superbet Serbia, commented: “Our company has established a regional reputation of being a champion of customer-centricity, due to the unique and immersive experience that we offer to our players. We are always looking at ways to improve the quality of this experience and diversify our product offering.
“ELA Games is the right partner for us in Serbia, having a product portfolio with high quality and variety in terms of content. We are very pleased to start working with them and we look forward to great customer feedback.”
Earlier this year, Superbet finalised a €1.3bn refinancing deal to accelerate its strategic growth, backed by principal investors Blackstone and HPS Investment Partners.
The company currently has a major presence in 12 countries, including Romania, Belgium, Poland, Serbia, and Brazil.
European expansion
This latest partnership continues ELA Games’ efforts to expand across Europe.
In April, the developer expanded into the Danish iGaming market via a partnership with Casino House.
This was closely followed by similar deals with Danske Licens Spil, which saw the studio’s content added to the company’s Tivoli Casino platform, and Betsson.
On the latest collaboration, Yaroslav Soloshenko, ELA Games’ Business Development Team Lead, said: “We’re excited to kick off our partnership with Superbet and grab a foothold in Serbia.
“We’ve identified the market as crucial to our expansion, so we’re looking forward to serving players in the region and becoming a well-known name. The ELA Games team is committed to producing the best games that provide unforgettable memories and fun experiences for all.”
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