Rank Group has become the latest operator to launch Blueprint Gaming’s chained bonusing tool.
The feature allows multiple marketing offers to be linked together to enhance further personalisation of player journeys and tailor them to specific segments and engagement strategies.
Rob Lee, Head of Mecca Brands at The Rank Group, explained: “In-game promotional tools are a key part of our strategy, and the launch solidifies our ever-growing partnership, while at the same time providing our customers with industry-leading in-game rewards.”
The latest announcement builds on Rank’s relationship with Blueprint Gaming, as the pair collaborated to develop the former’s first cross-channel exclusive title, Mecca Cash Strike.
Blueprint Gaming’s engagement suite gets a makeover
Alongside announcing its expanded collaboration with Rank, Blueprint Gaming also announced that it has rebranded its wider suite of engagement tools for operators.
Engagement mechanisms such as Free Spins & Win Spins, Chained Bonusing, Super Mode Drops, Jackpot King and Rapid Fire Jackpots will now fall under the title of Blueprint Retain.
Jack Lawson, Senior Account Manager at Blueprint Gaming, added: “As a key part of Blueprint Retain, it’s really exciting to be able to see our chained bonusing tool go live with Rank to enhance its recent growth.
“This new feature gives operators the ability to chain marketing offers together to create promotional journeys for specific player segments, making the player journey more personal and exciting.”
