Light & Wonder is among a trio that have combined to form a new B2B gaming alliance.
The developer will merge its content portfolio, alongside its aggregation capabilities, with FIRST’s sportsbook solution and OpenTag’s platform solution to provide operators with a new gaming framework.
Magdalena Podhorska Okolow, VP Commercial MD Europe at Light & Wonder, commented: “Light & Wonder is thrilled to have been selected to provide casino content exclusively to operators that will benefit from this best-in-class sports and casino turnkey package. We are proud that L&W’s gaming aggregation technology will help set a new standard in the turnkey service that targets operators with the highest ambitions and growth plans.”
Light & Wonder will provide content from both its ELK and L&W studios, which includes games from the Pirots series and in-house franchises like Huff N’ Puff.
Meanwhile, FIRST will deliver its sportsbook and OpenTag will provide its platform solution – which provides operators a single point of control for sportsbook, casino and live content.
Tom Light, CEO of FIRST, said: “By combining FIRST’s sportsbook excellence, L&W’s game innovation and aggregator tech, and OpenTag’s full platform suite, we are delivering Tier 1 solution architecture under one unified partnership.
10Bet first to get onboard
The first operator to sign up to the new framework is 10Bet, which has deployed the combined suite of services across multiple jurisdictions.
10Bet holds licenses in several European markets, including the UK, Malta and Sweden.
Elsewhere, it has also expanded into Africa, operating in countries such as Tanzania, Kenya and South Africa, as well as Latin America, where it is live in Mexico.
“This partnership gives us unmatched access to world class sportsbooks, elite gaming content, and a rock solid platform backbone. We can use this offering to expand into new markets, delivering consistent, high-quality experiences and grab market share,” concluded Yuval Klein, 10Bet’s Head of Marketing.
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