Gamzix has entered into a partnership with The Bet Brothers, continuing its expansion among casino operators.
The Maltese-based game providers portfolio of games will now be available to players using The Bet Brothers’ platform.
Chris McGowan of The Bet Brothers commented: “We’re thrilled to partner with Gamzix, a team whose professionalism and forward-thinking approach we truly value. Together, we’re embracing the power of streaming, and with our streamer tools we’ll create new ways to engage audiences and push both our products and partnerships to the next level.”
Earlier in the year, Gamzix secured an aggregation uplift through a similar partnership with SoftGamings.
The company also expanded its partnership with the game aggregator ALEA. As a result, casino operators licensed by the Malta Gaming Authority utilising ALEA’s platform will now be able to offer Gamzix’s slot portfolio, including its range of hold the spin titles.
“Joining forces with The Bet Brothers is another step on our journey,” detailed James Davies, Head of Commercial at Gamzix, on the company’s latest collaboration. “Their forward thinking towards market entry and exposure made them an ideal distribution collaborator as we strengthen our market position.”
Taking partners behind the scenes
Last month, Gamzix unveiled a new campaign designed to take its partners behind the scenes of its range of slot titles.
Titled ‘Behind the Reels’, Gamzix’s mascot, Gary the Goose, will lead the company’s partners through the world of Gamzix’s games, showcasing the development process from concept to final game.
Oleg Ashykhmina, Head of Brand at Gamzix, commented: “This year, we celebrated our 5th anniversary and have undergone a complete renewal, featuring a brand-new game engine, upgraded graphics, and an in-house soundtrack.
“Our mascot, Gary, will also debut a fresh look and guide partners through the worlds of Gamzix games. Each title is its own unique world, and together we’ll explore them one by one.”
The campaign will take place online and offline, beginning at the upcoming SBC Summit Lisbon, and last for one year.
It will feature touchpoints such as an interactive exhibition map, and a range of merchandise that features Gamzix’s mascot.
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