Blixx Gaming has unveiled a new jackpot experience powered by Flows‘ latest gamification tool.
Known as FlowsPlay, the feature allows operators to launch a dynamic, branded experience without the need for writing code.
Terese Thagaard, CEO of Blixx, commented: “[FlowsPlay] will give us an enhanced opportunity to interact with our players and improve the overall engagement with our brands. The fact that our teams are in control and can fully customise FlowsPlay gives Blixx the chance to build and grow creatively.”
FlowPlay’s launch with BlixxGaming marks the debut of the gamification layer, which features pre-built templates and a no-code interface.
“We’ve made gamification truly accessible. Any team, not just developers, can now create branded, interactive experiences with minimal effort. It’s about speed, ownership and unlocking creativity without technical bottlenecks,” explained Flows’ CPO, Andrew Doublesin.
FlowsPlay is available as both a standalone tool and as part of Flows’ wider product suite, which includes features such as FlowOmni – a tool that seeks to connect land-based and online experiences for players.
‘Empower Her’
Alongside the expansion of its product offering, Blixx Gaming has worked to continue its charitable efforts outside of the gaming industry.
Earlier this year, Blixx announced a new partnership with U-Go, a non-profit organisation that is dedicated to empowering women through education and increasing access to university for women in low-income countries such as Pakistan, India, Bangladesh, Cambodia, Vietnam, Philippines, Indonesia, Nepal and Tanzania.
As part of the collaboration, Blixx will provide financial support for four years to 35 women who would otherwise face challenges accessing higher education due to economic, social or cultural barriers.
The company stated on LinkedIn: “At Blixx Gaming, we want to emphasise that education is a fundamental right. We also believe that gaming can be used for good, and together with U-GO, we are committed to fostering a supportive community that champions women’s education and empowerment.”
