Betsson AB has doubled down on its business presence in South America, announcing the launch of its new business hub in Buenos Aires, Argentina.
The hub will provide commercial and strategic support for Betsson’s ongoing expansion within South American markets, where Betsson has established a leading presence in Peru, Colombia, and Mexico.
Buenos Aires has been chosen as Betsson’s new business hub, where the company has operated dual City and Province licences since the market’s launch in 2019.
Betsson’s Argentine presence was further expanded in 2022, when its iGaming platform was granted authorisation in the Province of Córdoba.
Its commitment to safer gambling in Argentina is backed by high-profile sponsorships with Boca Juniors and Racing Club — a “long-term investment in building a strong local presence.”
Betsson commented to iGaming Expert: “Over the past few years, we’ve been steadily expanding across Latin America and have seen strong growth from the region. Argentina has emerged as one of our key markets, which is why we’ve partnered with two of the country’s most iconic football clubs — Boca Juniors and Racing.
Opening a new office in Buenos Aires not only strengthens our presence but also brings us closer to our customers. Establishing a second hub in Latin America is a natural next step in our strategy to drive sustainable growth through local engagement, regional expertise, and long-term investment.”
In February 2025, Betsson obtained a Brazilian licence, reinforcing its long-term commitment to Latin America’s largest gaming markets.
Betsson maintains a strengthened outlook for South American markets, which generated all-time revenues in Q4 2024 of €80m, with growth attributed to strong casino and sportsbook engagement in Peru and Argentine provinces.
Jesper Svensson, CEO of Betsson Group: “With the opening of this new office, we reaffirm our commitment to Argentina and Latin America. Argentina is a key market for us, and this expansion reflects our dedication to sustainable growth, driven by the talent and experience of our employees.
We are confident that their skills and passion will help us continue providing responsible entertainment while strengthening our position in the region,”
