Affiliate management platform ReferOn has strengthened its payment capabilities with a new crypto finance layer to automate affiliate payouts.
The new feature is designed to centralise the payout workflow inside ReferOn’s platform and supports crypto payments through its licensed partners’ payment gateways.
According to ReferOn, the new capabilities remove the ‘bottleneck’ caused by manual crypto payment processing and reduce the workload for affiliate managers – allowing teams to scale up payment volumes without increasing headcount.
Vlad Bondarenko, Head of Product at ReferOn, commented: “In all honesty, manual crypto payments are a disaster waiting to happen. When teams are afraid of entering the wrong address, making a double payment, or organising ever-growing spreadsheets, the team environment turns conservative and reactive.”
Through the new payments layer, ReferOn’s partners are provided with a centralised finance page, where a comprehensive record of all financial activity can be viewed.
ReferOn emphasised that the layer has been built with a ‘safety-first’ approach, and all automated payouts require two-factor authentication before being triggered.
Bondarenko added: “Our new crypto finance layer eliminates confusion by providing managers with a comprehensive, centralised hub that automates the manual via integrated payment partners. This feature isn’t about offering affiliates a fancy new payment method or automating for the sake of it, it’s about freeing you up to run a revamped financial operation.”
Alongside crypto, ReferOn has also sought to strengthen its use of AI to enhance data collection and analysis.
In March, the firm launched Evolution Cohort, an analysis framework designed for player value, retention and monetisation. The tool is designed to identify trends such as which data cohorts peak early, which sustain long-term value and which decline prematurely.
“The era of ‘detective work’ in affiliate marketing is over,” said Bondarenko at the time of the announcement.
“Most platforms just dump data on you and leave you to figure it out in a chaotic and messy spreadsheet. Evolution Cohort changes the game because it actually interprets the momentum of your business.”
