PartnerMatrix has formed a partnership with Broadway Platform to support the latter’s clients with managing and scaling offline traffic operations alongside digital affiliate activity.
The EveryMatrix group brand will bring its Agent System to the player account management platform and its network of partners, providing full visibility and control over agent performance, commission structures and player activity to operators.
Scalable online and offline traffic management across multiple territories will also be supported, meeting operational needs for models that combine affiliate performance with agent-driven acquisition strategies.
Vahe Khalatyan, Head of PartnerMatrix, stated: “We are pleased to launch this collaboration with Broadway and expand the reach of our Agent System to a wider network of operators.
“Operators increasingly need stronger control across both online and offline acquisition channels, and this collaboration helps bring that capability to more partners globally.”
Broadway Platform’s network of operators and partners will gain access to advanced agent management capabilities that can work in tandem with their existing affiliate strategies, helping to drive growth in player acquisition and retention.
Giorgi Samkharadze, Director at Broadway Platform, added: “We’re constantly looking for ways to help our partners grow more efficiently across diverse markets. The PartnerMatrix Agent System offers operators a powerful framework for managing both affiliate and agent-driven acquisition within a single ecosystem.
“As our global footprint continues to expand, particularly across emerging markets where offline traffic remains highly influential, we see significant value in providing our partners with access to scalable solutions that support sustainable growth.”
Earlier this month, Mark Hothersall, Global Head of Business Development at EveryMatrix, spoke to iGaming Expert about how bespoke and branded games with operators can help to foster stronger relationships and create more culturally relevant and engaging games, as well as how player loyalty can be created through franchise games.
