Amusnet delivers knockout partnership with UTMA 18

Image: Andy Gin/Shutterstock

Amusnet is delivering a knockout performance across the Baltics after forming a partnership with the Lithuanian Muay Thai and kickboxing event UTMA 18.

Through the collaboration, the supplier showed its support for the UTMA 18 event, which took place at the Žalgiris Arena in Kaunas, Lithuania. With an audience of more than 13,000, and the headline bout, which saw Sergej Maslobojev secure victory over Ignas Pauliukevičius, Amusnet has continued to strengthen its reach across the Baltics.

Alongside its presence in the arena, Amusnet also participated in discussions on the official UTMA podcast, speaking on topics such as how combat sports have evolved and what modern audiences now expect.

Liliya Chatalbasheva, Chief Marketing and Communications Officer at Amusnet, commented: “As a supporter of UTMA events in the region, we focus on initiatives that elevate the connection between sport and audience experience at scale. 

“Our growth in the Baltics is anchored in collaborations driven by trust, continuity and meaningful engagement across digital platforms and live environments.”

Amusnet continues European growth trajectory

Amusnet’s growth in Lithuania and the Baltics is a continuation of its ongoing European expansion efforts. 

Earlier this year, the supplier grew its presence in the Czech and Georgian iGaming markets after securing partnerships with Casino Admiral and Casino Adjara, respectively.

Chief Technology Officer Lazar Agatonovic recently spoke to iGaming Expert about the technological, architectural and engineering decisions that have helped to place Amusnet in a strong position in global regulated markets.

“Our strategy was to build proprietary, scalable technology that could sustain long-term growth in a highly competitive, compliance-driven industry,” Agatonovic said.

“By investing early in our own architecture and internal engineering capabilities, we established technological independence, enabling us to move quickly, adapt to regulatory changes, and maintain consistent performance standards across jurisdictions.”


Want to hear more stories like this? Check out the new SBC Media YouTube Channel, the new home of all things multimedia at SBC, where our team deep-dives into the biggest stories from across the sports betting, iGaming, affiliate and payments industries.

Exit mobile version