Zenith, a provider of games aggregator OneAPI and in-house titles, has had plenty of success across Asian markets in recent years. With a sharp focus on mobile-first games, it believes that Latin America is a natural next step.
With SBC Summit Rio kicking off this week, Zenith’s Business Development Manager, Gustavo Hiroshi chats to iGaming Expert to outline the company’s operational strategy, why its unique approach is tailor made for Brazil and how its arrangement with games provider PG Soft can help it stand out.
Firstly, please could you briefly outline what products and services Zenith provides and where they have previously been successful?
At its core, Zenith is an aggregation and platform partner – we provide operators with a complete B2B ecosystem designed to power player engagement. We offer brands access to casino content through our award-winning OneAPI and GamesAPI solutions, the special part is how we structure that content, how we price it, and how we support operators as they scale, which is what makes us stand out.
Our work spans both established and emerging jurisdictions, with particular focus on Asia, Latin America and other countries. In these regions, operators tend to value speed, flexibility and a localised portfolio strategy that truly resonates with players. Our growth is driven by helping operators enter competitive markets with stable integrations, competitive commercial terms and content that is tailored around proven regional performance.
Our expansion into Latin America has been pivotal to our success. We’ve worked closely with operators entering mobile-first markets, where content relevance, backend efficiency and compliance alignment are all critical. That foundation is now shaping our 2026 strategy, and we’re now one of the most in-demand providers on the continent.
What is it about Zenith’s OneAPI that makes it stand out in Latin America and Brazil more specifically?
Brazil has shifted quickly to a compliance-heavy, structured phase. OneAPI is well-suited for that environment because it simplifies the technical side without forcing operators into rigid commercial commitments. Through a single integration, operators gain access to certified content while retaining commercial flexibility.
Instead of testing hundreds of games to identify a handful that perform, operators can focus on targeted launches backed by performance insight; this enables them to deliver an entertainment experience with minimal wastage. In practical terms, this means reducing friction while maintaining control. That balance is where OneAPI stands out, delivering the same optimised tech you’d expect to see in the outside world.
As well as OneAPI, Zenith also provides GamesAPI. Do you think the curation abilities and bespoke nature of these products are major USPs in a market like Brazil?
Absolutely. Brazil is not a market that responds to quantity over quality. Operators are operating under clearer regulatory scrutiny and tighter margin expectations. That makes curated access and modular integration particularly relevant. GamesAPI allows partners to onboard specific studios or titles without committing to full aggregation, which is useful when certification timelines and technical approvals need to be managed carefully.
From a commercial perspective, bespoke integration helps protect margin. Operators are more conscious of cost structures under regulation. Scaling in stages, rather than committing to unnecessary volume, makes financial planning much easier.
What are the major demands of Brazilian operators in the regulated market and how do you tailor your solution to meet those needs?
Since the regulated market opened last year, operators have become more focused on compliance, stability and commercial sustainability. Licensing, reporting requirements and technical certification have all introduced additional layers of complexity. This is an area where we excel, as we built our tech stack with this in mind.
The main demands we see are compliance-ready content, stable performance, faster integration timelines and commercial structures that protect margin. We address this by aggregating BMM-certified content from leading providers such as Pragmatic Play, TaDa Gaming and PG Soft, among others, ensuring operators can onboard recognised titles with confidence. We also work closely with local studios to align content with Brazil’s technical standards before integration, ensuring operators have fully compliant content available to them. The key to success is balancing global with local, operators want internationally renowned content while also delivering the local titles that players know and love.
It is well known that Zenith is a key distributor of PG Soft content. Do you think that style of content will resonate with Brazilian audiences and if so, why?
Brazil is a mobile-first market with a young, digitally engaged audience. Content that performs well tends to be accessible, visually strong and built around mechanics that are easy to engage with. Studios like PG Soft have done well in markets with similar characteristics because their games are designed with mobile players in mind from the outset. In addition, their clear game structures, maths models and familiar themes tend to resonate strongly with players who have a natural affinity for land-based style experiences, such as Brazil.
Beyond mechanics, thematic familiarity matters. Titles that incorporate cultural flair or local landmarks often resonate better than abstract or overly experimental formats. While no single provider defines market success, there’s no denying that PG Soft’s content has performed exceptionally well in Brazil and they remain a top-performer in our portfolio.
Zenith supports this demand by offering unbeatable commercial terms on PG Soft titles. As the world’s largest distributor of PG Soft content, our sheer distribution volume means we can offer the best prices available globally, which is particularly important in a regulated, cost-sensitive market like Brazil.
Brazil is a rapidly maturing market since the regulated sector began last year. How will you look to keep up with the changing nature of consumer demand?
Market maturity tends to bring sharper consumer expectations. As competition increases, operators become more analytical and players become more selective, this is why we specialise our service with this in mind. Performance data across comparable markets provides early signals of shifting preferences around volatility tolerance, session length and preferred mechanics, allowing us to continuously update curated portfolios.
Adaptability is important. A certain type of content begins to outperform, operators need the ability to adjust quickly without lengthy redevelopment cycles. Our integration models are structured to support that agility, and the results we’re seeing from such a dynamic approach showcases the strength of our localised infrastructure in fast-moving markets.
While rapidly evolving, Brazil is also a major growth market. What are your long-term aims for your expansion across the market?
Brazil is one of the most important regulated opportunities in Latin America. Its size alone makes it significant, but what really matters is how it is shaping regional standards. Our long-term aim is to establish Zenith as one of the most sought-after aggregation and distribution partners within that framework. That involves expanding the availability of certified content, strengthening relationships with local and international operators, and continuing to refine our technical infrastructure to reduce time to market.
Growth in Brazil will likely be defined by those who build sustainable models from day one. As an ecosystem enabler, Zenith supports that by providing flexible integration, commercially viable terms and reliable performance.
We have no doubt that Brazil will continue to be one of the world’s most important markets for growth potential, and just like the majority of the industry – we view it as a blueprint that will shape how the wider Latin American region develops in the years ahead.
Zenith will be attending SBC Summit Rio in March. What can readers expect from Zenith in Rio, and what conversations are you hoping to have while there?
SBC Summit Rio comes at an important moment for Brazil; we’re just over one year into regulation and the market is now firmly established with its own competitive elements in place.
Unlike last year, we expect conversations to be around optimisation rather than launch. Operators are now focused on improving performance, refining portfolios and managing regulatory complexity more efficiently, as tax burdens continue to increase, efficiency and pricing – while optimising delivery will be key.
At the summit, Zenith’s priorities will be discussing integration models, commercial structure and how curated aggregation can support sustainable growth. For Zenith, events like SBC Rio are a chance to spend proper time with partners, strengthen relationships and listen closely to what operators are facing on the ground.
