Authenticity represents one of the driving forces behind Swintt’s plans to swell its influence across the iGaming space, however, this must be undertaken in a meaningful and strategic manner.
With plans firmly in place to strengthen its position across its European stronghold, as well as venturing into the realm of seasonal titles in an attempt to gain further ground.
In conversation with iGaming Expert, CEO, David Mann, and CCO, Anthony Dalla-Giacoma, elaborate on Swintt’s future direction and the strategies that will be deployed to maintain the current trajectory.
iGaming Expert: When we look at Swintt from a global perspective, how would you assess your current standing?
David Mann: Swintt has evolved from a rising challenger into a recognised force in the international iGaming space. We’ve built strong foundations across Europe and are gaining serious traction in newly regulated markets.
Our focus has always been on creating content that blends innovation with localisation – games that feel tailored to the players they’re designed for.
Today, our presence in over a dozen jurisdictions gives us a strong foothold to scale further. We’re not chasing volume for the sake of it; we’re focused on sustainable, strategic growth – ensuring that wherever we go, we’re delivering long-term value to operators and players alike.
Anthony Dalla-Giacoma: I would say that we are quite established in a few markets, most notably in regulated German speaking countries. We also want to be more active and visible in certain markets, such as Ontario or the UK.
We’re also strong in Eastern European markets, and we will also be entering new markets next year.
iGX: Anthony, you spoke of wanting to gain a more established presence in some markets. How do you go about that? What strategies do you deploy to enhance your presence in target jurisdictions?
ADG: We looked at the biggest markets in Europe, and we saw Italy very high up on that list, and that’s how we decided that it was time to enter this market, which will happen in the next few weeks.
We already have a few partners lined up and that would be one of the main markets of expansion over the next few months. We have a portfolio that should fit the market quite well.
iGX: We have seen moves made across several European countries in recent times, Lithuania, Austria and Germany to name a few, what is your strategy to expand across the continent? How do you assess where you could make the best impact, and what factors are considered here?
DM: Our European strategy is guided by regulation, local market understanding, and the ability to deliver content that fits naturally into a player’s gaming culture. We’re methodical – not just entering markets because we can, but because we have the right partners and the right products to make an impact.
When assessing expansion opportunities, we look at three main factors: regulatory stability, operator alignment, and player behaviour. If all three align, that’s where we know Swintt can add genuine value.
The new launches into Lithuania, Austria, and Germany are the result of that structured approach – markets where our content resonates and where we can build for the long term.
ADG: When it comes to European markets, we still have some gaps to close there. We recently entered Greece, then there will be Italy and after that we are looking at Switzerland and we also have Hungary and Slovenia that are on our target list and on our roadmap,
iGX: Italy is certainly a hotbed of iGaming activity. What prospects do you believe the country possesses for yourselves and why?
DM: Italy has all the hallmarks of a market where Swintt can thrive – strong regulation, a vibrant player base, and an appetite for premium, high-performing titles. It’s also a country that appreciates craftsmanship in entertainment, and that’s something that mirrors our approach to game development.
Our goal in Italy isn’t just to go live – it’s to become part of the cultural fabric of gaming there. We see it as one of the most exciting opportunities in Europe, and we’re investing accordingly.
iGX: Which titles within the Swintt catalogue do you believe will best appeal to the wants and needs of Italian players?
DM: Italian players have a strong connection to classic slot experiences, but they also appreciate innovation when it’s built on familiar foundations. That’s why I see our Premium range, particularly the Seven Seven series, performing extremely well – it captures that land-based feel while adding digital refinement.
At the same time, our Elysium studio’s output, such as Battle of Myths and other Hold & Win titles, brings a more modern edge that appeals to the next generation of players. It’s about striking a balance between tradition and innovation – something Italian audiences understand perfectly.
iGX: Are there any other potential major developments or upcoming titles on the roadmap that are a particular cause for optimism?
ADG: I’m very excited about the Q4 roadmap. We have 10 games coming up, including Halloween titles, Christmas titles, and even a Thanksgiving one, on top of the staple of games from our studios.
We’ll have a new Hold and Win game in December as a follow up to the hugely successful Pirate Pledge that we released in March.
DM: We have a very strong close to the year ahead. Alongside a packed Q4 roadmap, we’re introducing new mechanics and expanding our platform capabilities, including continuous upgrades to our Bonus API and a series of gamification tools that will enhance engagement for operators.
But the bigger picture is about evolution – not just adding more titles, but improving how players experience them. 2025 will be a year where Swintt takes a step beyond being a game supplier and becomes a true experience-driven partner for the industry.
iGX: Sticking on the theme of seasonal titles for the moment, do you believe that these have a short lifespan or can techniques be deployed to keep players coming back for more?
ADG: For seasonal titles, what you want is a compelling event in the calendar and you use it to your benefit by having a game that echoes with it and where you can have a huge promotion.
No matter how you look at it, the shelf life of a game is short, regardless of them being made with specific events in mind. I believe we play the right cards by doing these events related games.
iGX: Where can we expect Swintt to be targeting next? Which nations do you believe that your content suite will best suit?
DM: Beyond our current footprint, we’re preparing to deepen our presence in key regulated territories like the UK and Ontario while adding new regions such as Hungary and Switzerland.
These are markets where regulation is strong, and players value both authenticity and innovation – which fits our DNA perfectly.
We’re also continuing to explore opportunities in emerging regulated markets where we can bring something distinctive to the table. Our strategy isn’t about being everywhere – it’s about being meaningful wherever we are.
