Vigen Safaryan, Chief Product Officer at Galaxsys, talks about the company’s newest title Instawin, and how it’s swiping mechanics and dating app like theme create more intuitive digital experiences for players. He outlines the importance of online casinos adapting to modern digital cultures and how Instawin fits into Galaxsys’ wider portfolio of games.
Tell us about the idea behind Instawin and what the main appeal of the game is?
Instawin was created with one simple idea in mind: make instant games feel as intuitive and engaging as the digital experiences people use every day. Players today expect fast, interactive entertainment, and we wanted to build a game that reflects those changing habits. The main appeal of Instawin is its simplicity. It offers quick gameplay, an easy-to-understand mechanic, and a fresh way to interact with the game. Players don’t need to spend time learning complicated rules, they can jump straight in and enjoy the experience.
The interface of Instawin is a social media-inspired swiping system. Why did you make that design choice and what impact do you anticipate it having on players?
Swiping has become one of the most natural digital interactions. Millions of people use this gesture every day without even thinking about it, so it made sense to build a game around something players already know.
Our goal wasn’t to copy social media, it was to make gameplay feel familiar, intuitive, and enjoyable from the very first interaction. The game introduces a completely new game mechanic for players – one that feels both familiar and different at the same time. This represents a new approach within iGaming, opening up limitless potential for content creation and future game development.
How is Instawin unique within Galaxsys’ portfolio of games?
Galaxsys has always focused on creating games that combine innovation with strong player engagement, and Instawin is another example of that approach.
Unlike our traditional instant games, Instawin provides an entirely new way of interacting with the game. A feed-style interface introduces new animated card or image acts as a separate betting event, instantly revealing the outcome through a postcard format. Each result is presented as a visual postcard with distinct emotional states, clearly differentiating wins and losses through design and labelling. The game also has multiple unique features that were introduced specifically for this format.
How does it stand out from other games on the market, and how will you position it against the competition?
The instant games market is becoming increasingly competitive, so standing out requires more than simply adding new features. It requires thinking differently about how players interact with games. Instawin offers a fresh user experience that feels modern, accessible, and engaging. While many games compete by adding complexity, we focused on creating an interface that’s simple yet highly interactive. We believe that balance will help Instawin appeal to both existing instant game players and those looking for something new.
Why is it important to introduce new user interfaces and experiences beyond just slots? How does that help attract a new type of player into casino lobbies?
Player expectations continue to evolve. Today’s audiences are influenced by mobile apps, social platforms, and interactive digital entertainment, so they naturally expect similar experiences across all forms of gaming. Introducing new interfaces allows operators to diversify their offering and appeal to broader audiences. Not every player is looking for a traditional slot experience. Games like Instawin help attract players who value speed, simplicity, and interaction, ultimately making casino lobbies more engaging and varied.
What measurable impact do you envisage Instawin having for your operator partners?
Our goal is to help operators increase player engagement while offering content that differentiates their platforms. Because Instawin delivers a unique experience, we expect it to attract both existing players looking for something different and new audiences exploring instant games for the first time. We believe it has strong potential to increase session frequency, improve player retention, and contribute positively to overall engagement metrics.
What has the commercial interest been like in Instawin since it launched in June?
The response has been very encouraging. Since launch, we’ve seen strong interest from both existing partners and new operators who are looking to expand their instant games offering with fresh and innovative content. Many partners have been particularly interested in the swipe-based gameplay because it introduces a completely different experience compared to traditional casino games. It’s still early, but we’re very pleased with the feedback we’ve received so far.
What else can readers expect to see from Galaxsys throughout the remainder of 2026?
Innovation will continue to be our biggest focus. We have an exciting roadmap for the rest of 2026, with new releases across our crash, slot, and turbo game categories, alongside fresh mechanics and new features designed to keep players engaged. We’re also continuing to strengthen our promotional tools, and have recently launched two new promotional tools, including our Match Day Promo Tool, which has been delivering excellent results during the FIFA Club World Cup by helping operators boost player engagement around key matches.
At the same time, we’ll continue expanding our global footprint through new partnerships and growth in regulated markets while investing in technology that helps our partners succeed. Our objective is simple, we will continue delivering games and engagement tools that are innovative, entertaining.
