As a constant jockeying for position continues across many geographies, complemented by a stampede for podium placement across newly regulated regions, suppliers face an increasingly challenging time amid an ever clogged environment.
With dwell time across operators’ prime home page spots the golden nugget sought by all, a declining attention span of many player bases delivers heightened headwinds that must be overcome.
Amid such a challenging landscape, iGaming Director, Ivica Jovanovski, looks at the key achievements that have set Fazi up for future success, and how elevated ambitions spanning both geographical expansion and a strengthened roadmap will be achieved.
What holds the key for future success?
Building on a solid foundation to ensure momentum and a sustained upwards trajectory are key ambitions for all. This is no different for Jovanovski and Fazi, with achievements across commercial, product and people each highlighted as critical.
The former, he says, stems from progress made across numerous geographies, both old and new, alongside “a significant number” of alliances inked across regulated and high emerging potential markets.
Bolstered by a strengthened presence alongside tier one and tier two operators to deliver long-term value and quality, Fazi has crucially managed to mature as an organisation.
“On the product side, we made meaningful progress in terms of evolving from a traditional content company to a slot studio with modern features and tools,” Jovanovski comments.
“From enhancing the appearance in the jackpot system, which is our trademark, we are trying to enable operators to tailor our content for the specific needs of players in each market.
Furthermore, an internal evolution has also been witnessed, driven by the objective of fostering a much closer alignment between different teams to elevate the impact of cross departmental collaboration.
“This sees commercial, technical, product and compliance teams, all working in the direction of a proper strategic growth roadmap, planning, and also market prioritisation,” he says.
“These are the things that shaped 2025.”
Becoming a supplier of choice
Occupying a space within such a competitive environment is accompanied by an array of challenges in not simply staying ahead, but merely remaining on pace with a multitude of competitors.
With everything from start-ups to juggernauts evident on the showfloor of ICE Barcelona, from where Jovanovski speaks, he continues by assessing where Fazi currently stands.
Pointing to a “solid and stable” position that is currently held, a belief that the studio is perceived as one that boasts a strong game map, proven titles and content that consistently performs across different player cycles is also stipulated.
“What actually differentiates us is to blend our heritage on one side with modern mechanics,” Jovanovski comments. “Our content is there when it comes to classic slots, which players are used to, but at the same time we are trying to upgrade.
“It’s a crowded ecosystem. We are trying really to understand operator challenges, whether it’s margin, retention, localisation, or regulatory pressure. Fazi is perceived as a company that listens, adapts, and delivers pragmatic solutions.
“We may not be the loudest brand in the industry, but we are more one of the most trusted ones, for sure.”
Becoming a content provider of choice for operators across any targeted jurisdiction will be a widely held ambition, but for many it could arguably be labelled as a pipe dream.
However, despite being incredibly difficult to achieve, reaching for the stars is an outlook encouraged from childhood. For Fazi, this will be gained from a more structured approach to consistent growth.
Jovanovski notes the major aspirations will be achieved via a strengthened position in regulated markets, complemented by embedding all content and features into clients’ promotional strategies.
“We focus on elevating our brand perception, not just as a reliable content provider, but also as a supplier who delivers flexibility, innovation, and assets for operators,” he comments. “Nowadays, this is what really matters.
“Internally we’re trying to improve this execution, which is a challenge everywhere. Ultimately, we are trying to be a supplier choice that is at the top of my mind for operators that are seeking both performance and relationships.”
What lies ahead?
This is the question that is on everyone’s lips at the turn of a new year. How is momentum set to be maintained to ensure an upwards trajectory is continually met? For Fazi, this primarily concerns a range of fresh geographical targets, in addition to a bespoke roadmap for specific localities.
“Expansion is the key pillar of our strategy”, Jovanovski says. As Latin America, and Brazil more specifically, become key targets, while Slovakia, Germany and Austria are to be entered within Europe.
Elsewhere, South Africa is also set to become a “key market”, with a firm belief that “we can deliver a meaningful presence rather than check the box”.
However, a strategic approach to differentiate is critical, and the studio is plotting to achieve exactly that via a carefully thought out range of new titles.
“It might be a bit of a cliche as everyone is saying it, but we’re expecting an exciting and innovative roadmap,” he concludes. “We are trying to protect the quality of games versus the quantity of games that we’re delivering.
“One of the highlights would be the new game family for Brazil consisting of five titles. Each brings different game mechanics that would ensure variety and fresh player experiences.
“Alongside this, we are upgrading our most important and top performing families with new features.
“Also, we are following up on successful King Master Link from within land-based gaming and will be launching this online. This will feature a link jackpot system, which is one of our trademarks.
“Overall, it’s going to be quite a compelling roadmap. We believe that all of the new concepts will resonate with both players and the industry as we continue to raise the bar for the future.”
