Occupying a space in a heavily clogged environment is rarely a pleasant experience. However, the real trouble can lie in navigating these environments in a strategic and ultimately triumphant manner.
This is the conundrum that occupies a space in the mind of many studios, and one that has been front and centre for Fazi as it plots its own course for future success.
Speaking to iGaming Expert, Director of Business Operations, Aleksandra Pesic, places a distinct focus on just how the future will build on the successes of the past, from regions being targeted to the roadmap that lies ahead and why impending introductions will capture imagination.
Brazilian challenges
Geographical expansion is a primary ambition for a large array of studios, and with more options than ever before the options available for iGaming developers seem plentiful.
However, it is of little secret how quickly each of these can be clogged, with room for manoeuvre at a premium. With this in mind, Pesic begins by highlighting one common talking point of the year, and just how Fazi will step up its game.
“This year was all about Brazil and it was really hard for us, especially because we’ve been among the top three providers entering the market,” she says.
“I think that next year we’ll remain focused on Latin America and Brazil, but not in the way that we are going to chase the market like this year.
“This year was all about certification, and how to get live with operators in the market in a timely manner etc. Next year we’ll be more focused on the development and product side.”
This will comprise what has widely been billed as a critical component of ensuring any uplift is felt within the country – localisation. Fazi plans to develop a range of content specifically tailored to the needs and preferences of native users.
However, this strategy is not merely aligned with one solitary nation. As options develop across the continent as a whole, further roots could be laid.
“We are open minded for all new markets,” Pesic notes. “We are preparing our team so that we can move quickly if something opens in the near future.”
Effectively moving forward
Despite the sea of fresh content that makes its way onto casino lobbies across the world on a weekly basis, one key question remains. How do you truly satisfy the wants and needs of any desired operator?
That’s the proverbial million dollar question. However, it is one that has seen Fazi make a strategic move that has proven to be rather effective.
“One of our flagship launches that is coming up is built around a special feature of ours, which is a wild booster. We have also trademarked this and are really proud of the concept,” Pesic explains.
“This is because it comes directly from our account management team. They are in direct contact with our clients, so they know the players and what they want. I think that’s a big step forward in how we are engaging players and offering value to our operators.”
Following a recent showcase of the accomplishments made on what was billed as an “evolving portfolio of online casino games”, it’s very clear that Fazi has its sights firmly set on the future.
“Looking ahead, I think that our operator partners and all of our clients will be happy to see that we are preparing something special for the remainder of the year,” she says.
Big promises
Should such a significant prediction be made, you have to be sure that you deliver. And confidence is abundant that what Fazi has up its sleeve is sure to capture the imagination of the industry and players alike.
As external studios are recruited to focus on new content, such as crash, mini and dice games, to steer away from a strict slots focus, a certain showfloor in early 2026 could bear witness to Fazi’s next big development.
“We are also preparing one significant innovation,” Pesic explains. “The industry will give us the results, but we’re hoping that we can present this to clients by ICE Barcelona.
“This is a new title that we believe will introduce something new to the industry, but I can’t say anymore. We are excited to launch this product.”
Branching out to offer clientele a more diverse iGaming portfolio can have numerous advantages. With this identified by Pesic as being key to help solve the main pain point being faced by operators.
“One of the key challenges for our clients is maintaining player retention,” she concludes. “This is something that is really challenging for both parties.
“This is especially true because the market is heavily saturated and we are now focusing more on developing better products and focusing on giving this extra value to all our clients. This will help them to bring in more players, which is crucial for retention and acquisition.
“We are focusing on developing not only product, but also tools and special features to target special categories of players.”
